Each day billions of pieces of data are shared between consumers and business. The World Economic Forum has even researched the potential to define data as a new asset class. For marketers and brand builders, there is an ever growing interest in understanding how consumers will share data their data and how a company can better use that data to build relationships with their customers.

Continue reading on Columbia Business School Center on Global Brand Leadership

Leave a Reply

Your email address will not be published. Required fields are marked *