IBM® Interact is an interactive engine that targets personalized offers to visitors of inbound marketing channels. You can configure Interact to be behavioral, strictly event-based, situational, strategic, and so on. Interact is a module within the IBM Marketing Software suite of tools. What Interact does Interact uses both online and offline data, including in-depth historical knowledge of customers plus current customer
A tag is a piece of code ..that is embedded on the web page to be used for serving and tracking ads. Tags are often provided by analytics, marketing, and support providers to help you integrate their products into your website or mobile app. Alternately, tags are used by publishers
According to Wikipedia: Digital Transformation is the use of new, fast and frequently changing digital technology to solve problems according Wikipedia According to the Enterprisers Project: Digital transformation is the integration of digital technology into all areas of a business, fundamentally changing how you operate and deliver value to customers. It’s also
Each day billions of pieces of data are shared between consumers and business. The World Economic Forum has even researched the potential to define data as a new asset class. For marketers and brand builders, there is an ever growing interest in understanding how consumers will share data their data
Many people don’t have a clear idea of what the Semantic Web is. The best informal definition is maybe found in the May 2001 Scientific American article “The Semantic Web” (Berners-Lee et al.), that says “The Semantic Web is an extension of the current web in which information is given
A.) over 90% of our people stay informed on technology changes, we effectively upgrade, use and test software, systems and online tools. We measure ROI of our technology stack and call on Ryan to perform MTSE’s quarterly
B.) We have a few “tech wizards” in the company; most of our leadership want to continue digital transformation progress. But there remains a small group of people push back on new technology and software upgrades. We do continue legacy tech stack operations.
C.) Leadership belief is that Digital transformation is a “drop in the bucket” and does not effect our vision, mission, or overarching strategy. No need to spend money on technology trials.
D.) What is a Digital Strategy? We have an Enterprise Resource Planning tool and contact database. That’s enough for us.
E.) 100% of our operations rely on as little software as possible; we avoid new systems & consultants to save money and keep out costs down. We are still making money and can scale at any time.
A High Value Customer, or “Value Customer” is your best customer. The customer who you would cater to exclusively if you could afford to. Your best customer is the customer who spends with recency, frequency and highest monetary value (RFM); do you have an idea who I’m talking about? Most firms
A few of my clients in the mid west asked me what books I’m reading right now and I wanted to share with you and get your thoughts: 1. 12 Rules for Life by Jordan Peterson 2. Principals by Ray Dalio 3. The Obstacle is the Way by Ryan Holiday