Working with Executive team you will own all top-down marketing efforts through development and implementation of new and comprehensive growth marketing initiatives for client organization

Craft and implement demand-generation strategies for SEO, Content Marketing, Paid Advertising, Data Analytics, Social Media, and Video

Lead strategy and execution of channel-specific roadmaps by leveraging functional leads and their teams

Gather, decipher, and present insights from robust data with the support of Director of Growth direct report

Develop comprehensive strategies to improve rankings on search results and search performance across major search engines

Approve use of SEO agencies and cross-functional partners for campaign and project execution.

Oversee social media, reputation management & SEO monitoring, analysis and reporting to measure ROI and impact on Perfect Keto and approve internal growth models that identify high-leverage opportunities

Ensure all content marketing is positioned for success in Mobile; guide mobile SEO and SEM strategy working closely with our internal Ecommerce and Analytics teams, and external agencies

Assess, predict, present and defend the business impact and use of marketing strategies to the Leadership Team using data, experiential knowledge, and results from past experiments

Guide team members on industry trends, tools, and best practices

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