By Each day billions of pieces of data are shared between consumers and business. The World Economic Forum has even researched the potential to define data as a new asset class. For marketers and brand builders, there is an ever growing interest in understanding how consumers will share data their data
The Semantic Web Made Easy
Many people don’t have a clear idea of what the Semantic Web is. The best informal definition is maybe found in the May 2001 Scientific American article “The Semantic Web” (Berners-Lee et al.), that says “The Semantic Web is an extension of the current web in which information is given
What is a “High Value Customer” — A lesson from “the Bob’s”
A High Value Customer, or “Value Customer” is your best customer. The customer who you would cater to exclusively if you could afford to. Your best customer is the customer who spends with recency, frequency and highest monetary value (RFM); do you have an idea who I’m talking about? Most firms
Top Books of 4th Quarter 2018
A few of my clients in the mid west asked me what books I’m reading right now and I wanted to share with you and get your thoughts: 1. 12 Rules for Life by Jordan Peterson 2. Principals by Ray Dalio 3. The Obstacle is the Way by Ryan Holiday
