IBM Interact: a true power house

IBM® Interact is an interactive engine that targets personalized offers to visitors of inbound marketing channels. You can configure Interact to be behavioral, strictly event-based, situational, strategic, and so on. Interact is a module within the IBM Marketing Software suite of tools. What Interact does Interact uses both online and offline data, including in-depth historical knowledge of customers plus current customer

A.) over 90% of our people stay informed on technology changes, we effectively upgrade, use and test software, systems and online tools. We measure ROI of our technology stack and call on Ryan to perform MTSE’s quarterly

B.) We have a few “tech wizards” in the company; most of our leadership want to continue digital transformation progress. But there remains a small group of people push back on new technology and software upgrades. We do continue legacy tech stack operations.

C.) Leadership belief is that Digital transformation is a “drop in the bucket” and does not effect our vision, mission, or overarching strategy. No need to spend money on technology trials.

D.) What is a Digital Strategy? We have an Enterprise Resource Planning tool and contact database. That’s enough for us.

E.) 100% of our operations rely on as little software as possible; we avoid new systems & consultants to save money and keep out costs down. We are still making money and can scale at any time.

How strong is your company’s digital I.Q.?