Ryan has spent just over a decade driving revenue growth for industry leading organizations such as Lamar Advertising Corp., NAI Global and Butler Manufacturing/ BlueScope Steel. His marketing, advertising & sales experience spans across the Commercial Real Estate, Industrial Plastics, Manufacturing, Construction, Outdoor Advertising, Digital Marketing and Management Consulting segments.
In 2018 he completed a Business Analytics program at the Wharton Business School in Philadelphia focused on collecting descriptive and predictive data and turning it into actionable insights using world class best practices. The Wharton program immediately provided Ryan with the tools to develop a predictive model used by management to calculate revenue targets during annual strategic planning. He has a marketing portfolio available upon request. As a salesman he has an 8 figure track record, also available upon request. In 2017-19, Ryan closed over 47% of the opportunities he qualified; The average close ratio across all industries is 19% (source: https://www.hubspot.com/sales-close-rate).
Understanding what matters most to your best buyers, effectively optimizing the marketing mix, delivering content that attracts high value customers to your business and doing so seamlessly across multiple channels.
BI & Predictive Analytics
Descriptive, Predictive & Prescriptive Analytics
Collecting, structuring data using industry best practices, predicting future outcomes using appropriate analytical models, Formulating data-driven recommendations to make strategic business decisions.
Digital, Social & Search
From Paid to Organic; Google to LinkedIn & Online Video
Digital marketing industry is predicted to grow 40% YOY compared to 5-6% growth in other industries (YourStory & Kstart). My own results have exceeded 8X in many cases
Customer Acquisition
High Value Prospects & Projects
Ryan has been responsible for identifying and producing new customers with high Customer Lifetime Value (CLV) for most of his career. What is CLV you ask? Schedule a free meeting to find out more
Marketing: Integrated- Omni channel, Customer LVT Strategic/Targeted, Mass Personalized, Inbound/ Automated; Read More about my approach Channel & Content Strategy
Project Managment: AGILE/ Scrum (select methods)
Data Science: 1. Problem to Approach; 2. Requirements & Collection; 3. Understanding & Preparation; 4. Modelling & Evaluation; 5. Deployment & Feedback loop